4.9 Based on 400+ Reviews • 245% YoY Growth in Client Firms
Managing partners & firm owners...
We fill your intake with pre-qualified consults. Guaranteed.
TPOS.AI is the law firm lead generation and intake system for firms done with LegalMatch tolls, Avvo rank wars, and intake run by whoever answers the desk. Client firms have seen up to 245% year-over-year growth, including a climb from $500K to $4M. Bar-compliant from ad to retainer.
Backed by our performance guarantee. Terms shared on your strategy call.
245% YoY Growth in Client Firms
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$500K→$4M One Firm’s Revenue Journey
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<90 sec Lily AI Intake Response
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8x More Retainers Inside 5 Minutes
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4.9★ Across 400+ Reviews
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ABA 7.1–7.5 Compliance Reviewed
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245% YoY Growth in Client Firms
◆
$500K→$4M One Firm’s Revenue Journey
◆
<90 sec Lily AI Intake Response
◆
8x More Retainers Inside 5 Minutes
◆
4.9★ Across 400+ Reviews
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ABA 7.1–7.5 Compliance Reviewed
Want to see inside the machine?
How the system works in law firms.
- Why 40–60% of your leads never get a same-day callback, and what it costs
- The bar-compliant intake system behind a $500K to $4M climb
- How Lily AI screens fact patterns at 2am, before your competitor wakes up
- Why shared leads from LegalMatch and Avvo put your intake in a footrace you lose
The intake trap
Your firm is not losing cases on merit. You are losing them at intake.
Most firms have a marketing budget and no actual system. Here is what breaks between the first click and the signed retainer.
01 / Referral Fragility
Your pipeline depends on one or two referring attorneys
When they retire or change firms, your caseload collapses. No owned channel to fall back on.
02 / The LegalMatch Tax
Paying for leads sent to three competing firms at once
Shared leads. Bidding wars. Your intake races bigger budgets and faster dialers, and usually loses.
03 / Intake Drop-Off
40–60% of leads never get a same-day callback
Paralegal out sick. Weekend inquiries buried until Monday. The fact pattern signs elsewhere.
04 / No Qualification Filter
Attorneys burning an hour on consults that should have been a 5-minute screen
Unqualified leads drain the firm’s most expensive resource: billable hours.
Market intelligence
What the data says about legal client acquisition.
Deployed across PI, family law, estate planning, and business litigation in 30+ U.S. jurisdictions.
How much does it cost a law firm to acquire a client?
Cost per signed retainer typically runs $180–$440 for estate planning, $280–$720 for family law, $340–$880 for criminal defense, and $450–$1,800 for personal injury and business litigation. The right benchmark is acquisition cost relative to average case value, not raw cost per lead.
◆ Cost per retainer by practice area
$280–$1.4K
The winners are not the firms with the lowest CPL. They are the firms with the lowest CPA relative to case value.
How fast should a law firm respond to a new inquiry?
A prospective client should hear back within 5 minutes. Firms responding inside 5 minutes sign roughly 8x more retainers than firms responding after 30, because most prospects shortlist two or three firms and retain whichever responds first with a credible intake process.
◆ Speed to intake
<5 min
The prospect is shopping 3 firms. First legitimate response usually wins.
What is a good consult-to-retainer conversion rate?
Best-in-class firms convert 40% or more of consultations into signed retainers, while the average firm converts around 8%. The gap is driven by pre-consult qualification, a structured consult framework, and disciplined fee-objection handling, not by the attorney’s legal skill.
◆ Intake conversion
5x gap
Best-in-class firms convert 40%+ of consults to retainers. Average firms convert 8%. The multiplier is the intake system.
What is a good consult-to-retainer conversion rate?
Best-in-class firms convert 40% or more of consultations into signed retainers, while the average firm converts around 8%. The gap is driven by pre-consult qualification, a structured consult framework, and disciplined fee-objection handling, not by the attorney’s legal skill.
◆ Practice area demand index
+22% YoY
Estate planning is compounding fastest; criminal defense is flat. Calibrate paid acquisition where demand is expanding.
◆ Trust vectors
91%
Of prospects research the attorney on Google before calling. Firms with under 40 reviews and no video pay up to 2.5x more per retainer.
◆ Dormant database
24–36 mo
Average gap between initial consult and retention for family and estate prospects. No long-cycle nurture means losing them entirely.
◆ Branded search lift
+340%
Average branded search volume increase within 6 months of paid acquisition. Ad spend compounds organic demand.
Cross-market intelligence
We run this system in five markets. Here’s how yours compares.
Your column is highlighted. We’ve already seen your problem solved in four other industries.
| Home Services | Attorneys ● | Real Estate | Medspa | Dental & Ortho | |
|---|---|---|---|---|---|
| Avg ticket / case value | $8K–$48K job | $3K–$50K+ matter | $9K–$15K commission | $480–$12K annual | $1.2K–$28K case |
| Sales cycle | Days–3 months | Days–36 months | 6–18 months | Same week–90 days | 1 week–12 months |
| Speed-to-lead standard | <60 seconds | <5 minutes | <5 minutes | <5 minutes | <60 seconds |
| Nurture length | 12 months | 24–36 months | Up to 12 months | 90-day cycles | 12–18 months |
| Key compliance | Licensing & financing disclosure | ABA 7.1–7.5 + state bar | Fair housing & licensing | HIPAA + medical advertising | HIPAA + state board + ADA |
| What wins the market | Reviews + exclusive pipeline | Intake speed + screening | Owned brand vs Zillow | Premium positioning + membership | Case-mix repositioning |
The TPOS Unique Method™
One method. Three engines. Calibrated for law firms.
Engine 01
Magnet Method™
Become the firm prospects trust on first contact. Every asset reviewed against ABA 7.1–7.5 and your state bar before launch.
Attorney-led demand
Explainer video, client stories, and fact-pattern intake funnels calibrated to case value.
Compliance built in
Filing requirements, testimonial disclaimers, and advertising labels handled before anything ships.
Engine 02 · Powered by Lily AI
Momentum Engine™
Screen intent. Qualify fit. Book only the consults your firm actually takes.
90-second intake, 24/7
Attorney-approved qualification: jurisdiction, case type, statute basics, conflict prompts. Including the 2am MVA calls.
24–36 month nurture
Estate and family prospects ghost for years before signing. Lily brings them back.
Engine 03
Conversion Catalyst™
Higher close rates. Better cases. Steady retainer flow.
Consult frameworks
Fee-objection handling and retainer close scripts. Firms typically 2–3x conversion inside 90 days.
Growth Labs
Bi-weekly coaching with managing partners running the same system.
The honest comparison
TPOS vs LegalMatch, Avvo, and SEO vendors.
Is LegalMatch worth it? Shared legal leads put your intake in a footrace with bigger budgets. An owned intake system changes the race.
| What matters | LegalMatch / Avvo | TPOS.AI |
|---|---|---|
| Lead exclusivity | Sent to 3+ competing firms | Exclusive. Your jurisdiction, your firm |
| Qualification | None. You screen everything | Lily AI pre-screens before the consult |
| Response speed | Whoever dials fastest wins | <90 seconds, 24/7, including 2am |
| Compliance | Your problem | ABA 7.1–7.5 + state bar review built in |
| Long-cycle matters | Lead marked dead at day 30 | 24–36 month nurture for estate & family |
Hiring it in-house vs installing TPOS
To replicate the system internally you’re hiring three to four roles, buying the tool stack, and managing all of it. Here’s the honest math.
| What matters | Building In-House | TPOS.AI |
|---|---|---|
| Media buying & creative | $70K–$95K/yr specialist + agency tools | Included senior buyers across 40+ markets |
| Video & content production | $55K–$75K/yr hire or $2K–$5K/mo freelance | Included 8–12 branded variants monthly |
| Intake coordinator | $45K–$60K/yr nights & weekends uncovered | Lily AI sub-90-second response, 24/7 |
| CRM & reporting ops | $50K–$65K/yr admin + $1.5K–$3K/mo tools | Included one dashboard, bi-weekly reviews |
| Ramp time | 3–6 months hiring, training, turnover risk | Live in days calibrated industry playbook |
| All-in monthly cost | $18K–$28K+ before a dollar of ad spend | A fraction one system, one invoice |
Real operators. Real results.
Firms who fixed intake and watched the calendar fill.
We work with busy, hungry, rich people for a living. In law firms, that means:
Who we work with
1–20 attorney firms doing $500K–$10M+ in annual revenue
Have intake capacity, or will build it to handle volume
Ready to invest $5K–$20K+/mo in paid acquisition
Will participate in Growth Labs and review ad creative
Understand marketing fixes referral fragility, not legal skill
Who we don’t
Firms that will not answer phones or staff intake properly
Anyone who wants guaranteed case counts or settlement figures
Whoever is chasing the lowest price, not the best outcome
Firms that want to skip bar compliance review to save time
Partners who blame marketing when close rate is the real problem
Territory check
Is your law firms market still open?
We cap how many law firms businesses we serve per territory. Your campaigns should never compete with a neighbor running the same system.
Allocations update as markets fill · exclusivity is per industry, per territory
Still not sure?
How do you handle my state bar’s advertising rules?
Will this work for my practice area?
What’s the typical ad spend?
How is this different from LegalMatch, Avvo, or an SEO firm?
How fast do we see signed retainers?
Is my jurisdiction even open?
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